![]() What it measures: The Twitter account with the largest amount of followers that followed you in that month. Another way to identify this metric is to call it net follower growth, as seen in the Sprout report above. How to track: Subtract the number of followers at the beginning of a time period from the end of the time period. Conversely, if the number drops, you might need to investigate further to see what the causes were. This is a useful metric for brand awareness and growing your audience. New followers mean that audiences think your profile is important or interesting enough to watch and regularly get your content in their feeds. Why track? Likes are nice but follows are even better. What it measures: The number of new followers you’ve gained over the course of time, usually by the month. In Sprout, the top three Tweets by lifetime engagements are in your Twitter Profiles Report. How to track: In the Twitter Dashboard, the Top Tweet by impressions over 28 days is identified on the home page. If you run Twitter ads, the top Tweet is oftentimes a good one to promote. Why track? It’s important to know which of your Tweets have been high performers so you can start to analyze any trends among your other top Tweets. What it measures: The Tweet with most impressions or engagements over a given amount of time. Then there are advertising metrics that analyze how your paid campaigns are performing.Īll of these metrics can be found either in your Sprout Twitter Analytics Reports or in your account’s Twitter Dashboard. These include metrics like Profile Clicks and Demographics. Then there are profile-level metrics that analyze your account as a whole. These include metrics like Top Tweet and Link Clicks. There are Tweet-level metrics that solely look at the performance of Tweets you post. Twitter metrics fall into a few categories. Let’s take a look at the top Twitter metrics to track. Oftentimes, multiple metrics are used together since relying on a single metric to determine a goal’s success doesn’t give the full picture. To adjust your approach on marketing campaigns.To see how effective and responsive your customer care team is.To understand your brand’s share of voice.To know when to post for the most engagement.Metrics provide you with the data you need for a number of different areas: Your Twitter metrics need to be analyzed for a specific purpose, like seeing if you met your social media goals or understanding if an ad campaign succeeded. Metrics by themselves don’t mean anything since the benchmarks for success for an account can vary based on factors like industry niche or business size. These metrics are found in your Twitter analytics. Twitter metrics are data points that you track to determine your success on the network. So, what are Twitter metrics, why should you measure them and which ones should you track? What are Twitter metrics & why should you measure them? Understanding Twitter metrics and being able to make sense of analytics are vital to ensuring the success of your social media marketing strategy. Keeping all this in mind and knowing that your company will be using Twitter as a marketing platform, it’s important to note down which metrics to track. The Sprout Social Index™, Edition XVII revealed that 30% of consumers want brands to use Twitter more and 52% of marketers currently use Twitter. ![]() Japan is the next highest at 55.55 million users. The US has the most users at 73 million.This number has been steadily increasing over the years. 206 million monetizable daily active users in Q2 2021.For companies, having a Twitter presence means you’re able to connect one-on-one with your customers while also increasing your brand recognition. It’s become a breaking news source, a customer service channel and a networking site. ( Click to see the full interactive.First introduced as a micro-blogging platform, Twitter (rebranded as “X”) has evolved into a multi-faceted social network. So here's a look, courtesy of the company's media blog. "Numbers become more meaningful when you can compare two similar events," Twitter's Simon Rogers notes. Twitter commonly releases stats about these big moments in social media, but now the company's blog has put them into context so we can see how these big Twitter moments compare with one another. The blackout that followed is just behind that, at 231,000 tweets per minute. Shawn Carter's January halftime show, which featured a quick reunion of her former group, Destiny's Child, netted 268,000 tweets per minute. The conclusion of Beyonce's high-wattage Super Bowl spectacular - and the subsequent blackout in the New Orleans Superdome - are the first and second most tweeted-about moments in Twitter history, according to the social media giant. At a peak of 268,000 tweets per minute, Beyonce's 2013 Super Bowl halftime performance was the biggest moment on Twitter, ever.
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